Art FAQ's & Guidelines

Art Policies

All print files must be set up according to the specifications in our Art Setup Guidelines page. Per the instructions on the Art Setup Guidelines page, we cannot guarantee color matches unless specific PMS colors are requested in advance and included in a vector art file.

Design work and setup fees will be charged in accordance with the Art Fees page.

Art must be approved by the customer before we start production. Once art is approved, changes cannot be made.


Art Fees

We are happy to offer the following art service plans:

Level 1: FREE!

  • Customer has either a) a vector artwork logo that is ready to print, with specific PMS Colors available or b) a raster image meeting the requirements stated in the Art Setup Guidelines; OR

  • Customer needs help with a very layout that requires 15 minutes or less of design time.

  • Maximum of 1 proof exchange.

Level 2: $25

  • Customer has a non-vector logo of simple-to-average complexity. Artist will convert the logo to vector format and layout the design.

  • Maximum of 3 proof exchanges.

Level 3: $50

  • Customer has a non-vector logo of above average complexity. Artist will convert the logo to vector format and layout the design.

  • Maximum of 4 proof exchanges.

Level 4: $75

  • Customer has a non-vector logo with a complex design.

  • Artist will convert the logo to vector format and layout the design.

  • Maximum of 4 proof exchanges.

Level 5: $100

  • Artist will design a new logo from scratch (or your concept).

  • Base fee covers up to 4 hours of design time.  Additional hours will be billed at our standard hourly design rate.

  • Maximum of 5 proof exchanges.

Hourly: $50 / hour

  • If you have anything else you need help on, we're happy to help you at a flat hourly rate.


Vector vs. Raster?

  • Vector images (created in programs such as Adobe Illustrator) can be enlarged almost indefinitely while still retaining sharp lines, clean edges and consistent colors.

  • Raster images (such as photos or images created in Adobe Photoshop) are pixel-based and lose clarity when the image is enlarged. Though we can print high quality, high-resolution raster files, we cannot guarantee quality or color matching.

  • While a raster file might be sufficient for printing smaller items like business cards or letterhead, because of the large format nature of our printing, Vector files are STRONGLY preferred over raster files. Please use these types of files for any logos, illustrations or fonts whenever possible.

 

Resolution & Pixel-Based Images

  • If you need to use pixel-based images, they must have a minimum resolution of 100ppi (pixels per inch), though larger PPI sizes are preferred.

  • Image resolutions at capture should be appropriate for the final printed output size.

 

Application Formats

  • Adobe Illustrator® 8.0 to CS5

  • Adobe Photoshop® 6.0 to CS5

  • File types: TIFF, EPS, PSD or PDF

  • NOTE: If you are working with Adobe InDesign®, please export to one of the above file types.

 

Templates

  • Templates are provided for all of our core products. Please select the appropriate template for the product/size you are purchasing.

  • Each template provides instructions specific to that product.

  • DO NOT RESIZE ANY TEMPLATES. Templates are preset to work with our printers at an appropriate scale.

  • We’re bringing you back to kindergarten – all you have to do is color within the lines!

 

Colors

  • If you require a color match, you must use Pantone colors and specify the appropriate PMS color(s) on the template.

  • Pantone® solid coated colors will be closely matched when vector art is submitted as an EPS file.

  • Colors submitted as CMYK will be printed to their closest Pantone equivalent.

  • Prevent inconsistent black colors by using rich black throughout your file. You can create a custom color for “rich black” by using: Cyan=0% | Magenta=0% | Yellow=0% | Black=100%.

 

Reviewing Your File

  • Convert all fonts to outlines/paths.

  • Confirm colors.

  • Confirm file types.

  • List any special requests or specifications needed.

 

Submitting Art

  • You will have the option to upload art after you add an item to your cart. This is the preferred method, as it eliminates any confusion with matching art to an order.

  • If you do not have art ready at the time of ordering or can’t upload for any reason, please use one of the following options:

  • For files under 5MB, email to art@bestflag.com.

  • For files over 5MB, use a service such as sendspace.com, yousendit.com or another FTP service.