Trade Show Table Ideas for Your Next Event

Did you know that a person only needs a few seconds to decide whether visiting your booth at the trade show is right for them? That’s it: there could be mere moments between gaining a new contact, client or customer, and seeing them wander past. And what makes the difference? Your presentation.
 
People need to know who you are, what you stand for, and what is in it for them if they take the time to visit your table. This means your messaging needs to be eye-catching, clear and direct, and it must make you stand out against the competition. So, how do you make your trade show table attract the right people to your business?
 
At Best Flag, we have a variety of practical and simple options to turn your trade show business marketing into a dynamic and valuable process, including incorporating printed table covers. Learn more about what it takes to stand out and how we can help.

Stand Out at Your Next Trade Show

Attending trade shows can be an effective and profitable method to network, increase your client or customer base, and expand your business’ reach. However, it’s not as simple as placing your goods on a table and having a chat. You must be strategic to optimize the opportunity. Plan ahead so that you can have the most lucrative trade show possible.
 
What makes for a good trade show table? Well, you must keep a few basic principles in mind.

Utilize Simplicity and Clarity

When we say you need an eye-catching display, we do not mean cramming in every possible idea, message, or logo. This will only lead to an overwhelming presentation that confuses people. Only include the most vital information, keep it clear and striking, and minimize clutter. That way, someone walking by may just glance at your table but immediately know what your business is.

Be Distinct

Not only do you not want to blend in with every other display, but you also don’t want people to confuse your business with another. A great way to ensure you stay unique is to capitalize on your branding. This should already be distinctive and solely you, and so by focusing on that, your trade show table will naturally share your message.

Know Your Why

You must understand your objective deeply. That way, you can design a table that does exactly what you have come to the trade show to do. Include what you want the passing foot traffic to know and have access to and show them precisely what you are there to do. If visitors to your table trust you know your stuff, they will be open to what you have to say.

How is a Table Cover Pivotal at a Tradeshow?

A successful tradeshow aesthetic comes down to maximising each opportunity. At most, if not all, trade shows, you are going to have a table. So, why not capitalize on every inch? Don’t just lay your goods or marketing products on the tabletop. Utilize the table for your advantage!
 
A table cover turns a boring table into an attractive utensil for your marketing. Showcase your business name and messaging in a clear and bold manner so people know them immediately as they look in your direction. Don’t wait for them to walk all the way up to see the tiny logo on your pens!
 
At Best Flag, we can assist you in developing the most suitable table cover for your business so that you stand out at high traffic trade shows. Here are three great ways to make the most of your table cover.

1. Use Clear Designs

It’s easy to fall into the trap of thinking an attractive set up means loud, busy, and unavoidable. If our eyes are confronted by too much information, especially at an already stimulating and dynamic event, we are likely to walk on. Don’t overcomplicate it. Instead, keep these points in mind:

• Display your logo and/or message in a clear, prominent, and bold design.
  
• Remember that people should be able to read your logo from at least ten feet away.
• Use your branding colors for the font, image, and/or fabric.

2. Think Longevity

While BestFlag is proud to provide cost-effective options, advertising and branding can be a sizable investment for a business. That is why it is important to choose products that are not only durable and long lasting but also will stay relevant to your messaging for as long as possible.

3. Select a Style That is Truly You

Table covers should not be boring. They also should be appropriate to the setting. Are your tradeshow events often outside? Perhaps our stretch table or box fit table covers are most suitable for you, ensuring the cover retains its professional, tailored appearance despite environmental factors. Or perhaps some facilities offer different table shapes? Be prepared with our round or rectangular covers, or our table runners.

Create a Trade Show Table to Remember

Taking the time and effort to plan and design the most effective trade show table possible can help your business flourish. Be clear to passers-by why they should choose you to talk to over your competitors. Allow them to know the basics about your business before they have even stepped towards you. Let them know you are passionate, reliable, and excited.
 
Your presentation can make or break your trade show experience and outcome. With Best Flag’s high-quality products and our team’s enthusiasm and knowledge, you can create an amazing trade show table that attracts countless potential contacts, clients, or customers!