News

In the last post, we began looking at great examples of brand refreshes. 

For a brand refresh to work, it needs to maintain elements of what customers recognize. But it needs to speak visually to what they’re looking for now. And a brand refresh needs to reflect what you think your company is about. 

Is your brand due for a refresh? And what can we learn from other brands who’ve recently refreshed or updated their looks? Today, we’ll take a look at five killer brand refreshes and what made them particularly effective.

Advertising Age Keeps The Look Current

Since its launch in 1930, Advertising Age has been the news source of record for the advertising and marketing universe. Charting the rise and fall of agencies, personnel shifts, and industry news, Advertising Age has also served a stage for introducing and dissecting the campaigns and brand identities we know and love.

The logo is often the most visible manifestation of brand. And as you can see below, Advertising Age has made the decis

Between work, school, and errands, the average American spends a lot of time simply going from place to place—about 90 minutes every day when you combine the average commute (52.2 minutes per day) and time spent running errands (about 39 minutes).

There’s a lot going on during that time. Say you’re behind the wheel headed to the grocery store. On the way, you’re likely to see more than 150 ads in the form of billboards, building signage, bus shelter advertising and more. Once you arrive at the store, you’re exposed to more than 45,000 different products.

Our custom retractable don’t get enough credit. They’re some of the hardest workers in our product lineup. They’re dependable, they travel with you, and they get the job done. Many of our customers don’t travel without them. Any and every event they go to has their custom retractables going with them. But for those that aren’t familiar with our retractables, what is the best way to use them? How can you use them to leverage your business?

“You’ve got to spend money to make money.” As a business owner, you’ve likely heard this countless times, usually from someone who has something to sell you.  To some extent, it’s true.  Cliches always are. 

But not everything your company or brand needs to thrive has a price tag on it. Whether you’re just launching a business, or trying to grow your existing business, one of the best investments you can make is in your community.