Yeah, so some of the challenges that we had were basically getting the attention of people who were just walking by.
Really, what was a game changer for us, was where you can see our tent, where our old pink tent and our old signage [was] and then the new tent and the new signage and drastically different…. it's crazy.
It really helped us get the attention of people who are driving by. People who didn't really know what it was... it's basically like creating a storefront before we had a storefront which was awesome.