Registering your company for an event doesn’t necessarily mean that you want to be there. Interfacing with clients is hard. Even if you’re a people person, sometimes you just have an off day or you’re not feeling it the day of an event. Talking to people continually is not a small task, and is often mentally draining. Don’t let this stress you out. BestFlag has some conversation pointers that will let you lean on us a bit, removing the burden just a bit from your shoulders.
BestFlag wants to help you. We say it all the time. We put you at the front of everything we do. That’s why we’ve put the team we have together. They’re our best chance to make you happy. We’ve got a killer team of designers, customer service professionals, industry veterans, and sign producers that know how to take your dream and turn it into a tangible product. We’re proud of that, and we love helping you tell your story.
So how can you keep the mental drain away? Lean on us.
When talking to customers, let them carry the conversation. Ask them leading questions such as “Where are you from?”, “How long have you been there?”, and “Do you enjoy your work?” Let their own experience and work take the reigns. Let them know that what they do sounds difficult.
Ask your customers what brought them to the event. Here’s where you can make your segue into talking about your products. Use points of connection and connect the dots to speak about why you’re at the event as well. This is an essential relationship building piece that’s going to let you relate to your customers, making them more comfortable with you.
Though it can be difficult, don’t fret the small talk. Use these opportunities to sell your brand.