We’re not meaning to beat a dead horse–and even though you all know it well–we’re living in an extremely different age. Information moves faster than it ever has before. Previously, information could only move as fast as humans could. Things are different now, and the world has entered an age of free-flowing information. This is both empowering and sometimes frightening. However you see it, we’ve got some tips to help your brand work with the information age, not against it.
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Okay. So how can your brand step into the information age with grace?
Firstly, incorporate technology into your events. A great way to show customers that you’re with the times is to have a tablet at your booth for them to input their information into. The purpose is, of course, two-fold. You can add some modern touches to your event space, but you can also gather valuable marketing a remarketing data from customers.
Secondly, utilize bar code scanners or QR codes. Send out promotional emails the weeks before your event, and have attendees redeem them at the booth. It’s simple, straightforward, and shows your customers you value staying relevant in an ever-changing world.