Promoting a business is never an easy feat. Between all the forms of digital marketing now available, plus the traditional methods of advertising, there are so many ways to promote a business. So where do you begin?!
Whether you’re rebranding, venturing into a new industry, or starting out in business altogether, promotion never goes astray— but finding the right methods can be complicated. Regardless of the season or century, certain promotion styles such as custom flags never go out of… well, style.
This article explains how using custom flags can help you to promote your business anywhere at any time. For personalized advice, contact our team at BestFlag today.
Why Custom Flags?
Your business likely already has an online presence. Whether it’s Facebook, Instagram, LinkedIn, or all of the above, you’re doing what you can to get noticed and draw in customers. But is it enough?
Despite most businesses today relying heavily on social media to advertise, these platforms should be additions to your marketing, not the be-all and end-all. Offline marketing remains as strong as ever, and may even be seeing a resurgence now as customers come back to shop in store post-pandemic.
One of the most effective ways to reach new customers is with custom flags. Due to their individuality, they’re an eye-catching and memorable advertising method that has been around for decades upon decades, and won’t be going anywhere any time soon.
Why You Should Use Custom Flags To Promote Your Business
If you’re not convinced that custom flags are necessary in today’s digital landscape, think again! Custom flags:
- Increase Visibility
Custom flags allow you to promote your business in its location/s and in areas such as trade shows or community events. For example, if your storefront is in a strip mall, you may find that you’re competing with your neighbors for customers’ attention. A custom flag will draw their eye so you don’t miss out on their potential custom due to them not seeing you.
Meanwhile, you may want to set up a stall at a local trade show, market, or other event where people will be milling around. Using a custom flag to proclaim who you are and what you do will get peoples’ attention, and a colorful and exciting custom flag will stick in their minds even longer.
Depending on the type of flag you choose and its location, custom flags can also offer 24/7 branding. The longer your custom flag stays visible, the more it will be seen, so options like tall standing feather flags are excellent choices. Tall and/or large flags are also great options for crowded locations such as trade shows, where standing out and being easy to locate is key. By reaching as many potential customers as possible, you stand the best chance of increasing your ROI.
- Are Cost-Effective
Speaking of your ROI, custom flags are durable, reliable, and long-lasting. The price you pay is a one-off cost, and the product you get in return will be one of your most valuable assets due to the amount of business it can bring in. Plus, if you look after it well, it can last for years and years, making it your favorite one-off investment yet.
You can reuse your custom flags day in and day out, and each day they’ll be seen by different people. This means that your custom flags will bring you a return on your investment that often can’t be said for other forms of advertising.
- Are Multi-Purpose
One of the many great things about using custom flags are advertising is that you can take them anywhere (within reason!). One day you may want to erect them outside your store, and if you’re closed the next day but have an event, you can easily transport them there to work their magic.
For example, you may be opening a new store or moving to another location and want to advertise your grand opening. Custom flags ready? Advertising: Done! Starting your business with a pop-up store in the local mall? Draw those eyes in with that same standout custom flag, and everybody will be stopping at your booth on their way to get lunch. Launching a new product? Going to a trade show? Attending a community event? Your best flag friend is coming along for the ride.
Interested In Custom Flags For Your Business?
Custom flags are an effective marketing method that has stood the test of time. Even with all the new ways to promote a business that have popped up over the last couple of decades, custom flags are here to stay! This one-off investment will pay for itself time and time again, so there’s no better time to get started than now.
